David Tanner, founder of the DuPont Center for Creativity and Innovation, gives readers an experience-based road map for using Edward de Bono's thinking methods to change corporate culture. Learn about a total creativity initiative, including descriptions of 18 productive creativity techniques and 58 examples of practical application. David Tanner maps the building of a more innovative organization across six dimensions:

Learning and applying creativity techniques
Valuing diversity of thinking
Engaging the organization
Structuring for creativity and innovation
Recognizing emerging champions and supports
Taking ideas to market

Tanner's map will give you the confidence and know-how to enhance creative thinking and innovation in any organization.

David Tanner, PhD., Creativity & Innovation Authority

David Tanner, PhD., former Director of the DuPont Center for Creativity & Innovation, is the author of Total Creativity in Business and Industry and his new book Igniting Innovation Through the Power of Creative Thinking.

During more than 30 years of service at DuPont Dr. Tanner had many management positions including Research Director, Pioneering Research Laboratory and Technical Director, responsible for research and development, Industrial Products Division, a group of seven businesses. While at DuPont he implemented innovation fostering methodologies which expanded beyond technical groups into marketing, manufacturing, and business functions. DuPont’s results were documented in Dr. Tanner’s first book, Total Creativity.

In Igniting Innovation Dr. Tanner describes the six essential components in building an innovative organization which draws from his years at DuPont and his more than 10 years consulting with other organizations.

Tanner has a PhD in polymer science and holds 33 U.S. patents acquired in his early career as a research scientist. He is past-president of The American Creativity Association, and former Director of the de Bono International Creative Forum, a group of corporate executives who shared a passion for innovation.

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