Lateral Thinking Training Courses
Lateral Thinking Brochure
Lateral Thinking from Edward de Bono provides a deliberate, systematic process resulting in innovative thinking.
Lateral Thinking training from de Bono Consulting will teach you how to think creatively, turn problems into opportunities, find alternative solutions, & dramatically increase your number of new and practical ideas using unconventional thinking techniques normally untapped by our usual ways of thinking.
Who Needs Lateral Thinking?
Not only people who devise strategy or work in R & D, but anyone who wants a disciplined process for innovation, idea generation, concept development, creative problem solving, or a strategy to challenge the status quo can benefit from Lateral Thinking.
If you face fast-changing trends, fierce competition, and the need to work miracles, you need Lateral Thinking.
Lateral Thinking Techniques
- Alternatives: Use concepts to breed new ideas
- Focus: Sharpen or change your focus to improve your creative efforts
- Challenge: Break free from the limits of accepted ways of operating
- Random Entry: Use unconnected input to open new lines of thinking
- Provocation: Move from a provocative statement to useful ideas
- Harvesting: Select the best of early ideas and shape them into useable approaches
- Treatment of Ideas: How to develop ideas and shape them to fit an organization or situation
Lateral Thinking Benefits
- Constructively challenge the status quo to enable new ideas to surface
- Find and build on the concept behind an idea to create more ideas
- Solve problems in ways that don’t initially come to mind
- Use alternatives to liberate and harness the creative energy of the organization
- Turn problems into opportunities
- Select the best alternate ideas and implement them
Lateral Thinking Results
- Prudential’s Ron Barbaro (former CEO of Prudential-Canada) used their Lateral Thinking training to develop one of the most successful products for the insurance industry, “Living Benefits.”
- DuPont benchmarked every creativity process on the market for its Creativity Center. Dr. David Tanner, former technical director of DuPont, says that “the de Bono techniques were the most useful” to DuPont. For example, an employee’s $30 million suggestion – the reengineering of a manufacturing process for Kevlar – eliminated nine steps in the manufacturing process as a result of using Lateral Thinking™ techniques.
View a Lateral Thinking Presentation.
Lateral Thinking Testimonials
“Great program! Very useful for strategic decisions and daily use. I will apply in sub-team work. Very useful at this specific moment . . .”
“A very useful exercise in providing a framework to stimulate out-of-the-box thinking.”
“Useful tools for the team to use going forward. Therefore, it was very useful for the team to participate together.”
How You Can Learn Lateral Thinking
Attend a One- or Two-Day Lateral Thinking Training Seminar
Attend the Official Lateral Thinking Certification to Train Others In Lateral Thinking
Make Lateral Thinking Part of Your Upcoming Conference:
- de Bono Consulting can present a keynote or general session on creativity, innovation, and Lateral Thinking at your next conference.
Call 515.278.1292 for details.
- de Bono Consulting can present an interactive 1- to 2-hour breakout session incorporating the Lateral Thinking training tools.
Call 515.278.1292 for details.
Read Lateral Thinking by Edward de Bono
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This book, now an internationally known bestseller, is a textbook of creativity. It shows how the habit of lateral thinking can be encouraged and new ideas generated. Dr. de Bono has worked out special techniques for doing this, in groups or alone, and the result is a triumph of entertaining education. These de Bono thinking methods are used by people of all ages and professions.
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$21.99
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"The Lateral Thinking creativity program provides you with a number of proven and concrete ways to learn the power of creativity and innovation."
- Edward de Bono
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