What was being taught in a training class for out-of-work people in the UK that helped to reduce the UK unemployment rate from 3 million to 1 million?

The answer is: the de Bono thinking methods.

Thinking methods are not the catalyst most people imagine as ushering in such drastic changes, but that could be because their own thinking methods aren’t creative enough to consider it. Although most people don’t equate improved thinking skills with such extreme results in business, Dr. Edward de Bono always has. He has created a clearly defined set of tools that can be used to change the way people think. The de Bono thinking methods have proven themselves by producing dramatic outcomes.

That is why Barbara Stennes, Lifetime de Bono Master Trainer, decided to take action and compile a collection of real world stories to share with the rest of the world. The final result is the book Innovation: Case by Case, which demonstrates how the de Bono thinking methods have transformed companies across the globe.

This first ever compilation of printed success stories contains more than 20 case studies in which the de Bono tools have made significant, positive changes to businesses and individuals worldwide. Innovation: Case by Case Brochure

Barbara Stennes is extremely excited to make this helpful resource available. “Since I became certified to train others in the de Bono methods, I have had client organizations relate story after story about the results they've experienced with these powerful thinking tools. Many of the success stories have been told and retold but were never made available anywhere in print. I felt like we were long overdue in capturing these stories, and I wanted to make them available to certified trainers and anyone else who is interested.”

The book contains interesting and practical information about how specific techniques have helped companies produce fresh ideas. For instance, did you know that a well-known ice cream company used the Lateral Thinking technique, Random Entry, to help them solve a major delivery problem? Did you know that J. Walter Thompson used the Six Thinking Hats to help them design a three-day marketing event to launch the Ford Focus?

The book also reveals that the benefits of the de Bono tools are not limited to big companies. The Six Thinking Hats have been used in South African mines, jury deliberations, and faculty meetings at universities. The de Bono methods continue to move forward into uncharted territory, encouraging fresh thinking in many diverse aspects of society.

Innovation: Case by Case features companies across the globe including Boeing, Hewlett-Packard, ABN AMRO, Motorola, and many others.

This book of powerful success stories proves that the de Bono methods really do make all the difference!

Click to Download a FREE Excerpt!

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